Pilotech Toshiba

The brief

Pilotech installs air conditioning and heat pumps in Paris and the Île-de-France, for homes and businesses. Its main site, pilotech.eu, is given over to its Teknopoint air conditioning with no outdoor unit. Its Toshiba work, reversible air conditioning and air-to-air heat pumps, needed a site of its own: one that could answer the precise questions people have when they weigh up a wall unit, a ducted system or a heat pump to replace their radiators.

What we did

We built pilotech-toshiba.com as a standalone site. Each of the ten Toshiba ranges has its own page: Haori, Shorai Edge, Shorai Curve, Yukai, Naka, Daiseikai 10, Super Heating, the dual-flow floor console, and the compact and standard ducted units. Each page sets out what makes the range different, from fabric covers in 15 colours to heating down to −25 °C or a unit hidden in a false ceiling. Most offer Toshiba’s brochure or user manual to download, and every one leads to a quote request.

Three service pages cover air conditioning for homes, air-to-air heat pumps and professional premises such as offices and shops. A catalogue page brings the ten ranges together. Pilotech’s Google rating, 5.0 from 82 reviews, appears in the header of every page, and the home and about pages carry quotes from those reviews.

On the SEO side, each page has its own title and description built around a local search, such as “Toshiba Haori : 15 coloris, prix et pose en IDF”. The site has clean addresses, breadcrumbs, structured data for the business, each product and each service, a sitemap and a robots file. It runs on Jekyll, with precompiled CSS and self-hosted icons.

The result

Pilotech’s Toshiba work now has a site of its own. A visitor interested in a particular range can go straight to its page, move on to the other ranges, download the documentation, and request a quote through a form sent to Pilotech by email.