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SEO guides for small businesses

How Google decides who appears first, and what you can do about it this week: keyword research, pages that answer real searches, local SEO and the technical basics.

Start here The word SEO and a rising chart that reaches number one, beside a laptop and two binders on a desk Complete guide15 min read Small business SEO: the complete guide to doing it yourself Small business SEO explained: what it brings, how long it takes, and how to do it yourself, from service pages and content to Google Business Profile.
A search bar above a list of results with the first one highlighted, and the letters SEO with an upward arrow Opinion7 min read Is SEO dead? No. Is SEO dead? No. Google still brings most of the calls, and AI assistants read the same web. Here is the beginner's checklist to get your site onto page one. A rising line chart behind fluted glass, next to a cup of coffee and a laptop, with the letters LCP, INP and CLS Guide11 min read Core Web Vitals explained: how to speed up a small business website Core Web Vitals explained simply: what LCP, INP and CLS measure, how to test your pages in PageSpeed Insights and Search Console, and the fixes that matter. The words Blog SEO under a browser window showing an article layout with headings, text and a button Guide12 min read How to write SEO blog posts that bring in enquiries How to write SEO blog posts that rank and bring in enquiries: topics from customer problems, the answer first, facts only you have, links to your services. Googlebot following a link from a new website to Google's index Tutorial12 min read How to get your website on Google: indexing a new site step by step How to get your website on Google, step by step: check it is indexed, make it public, submit your sitemap, request indexing and fix the usual blockers. Search bar above a list of results with the first one highlighted, beside the words Squarespace SEO and a laptop on a desk Tutorial12 min read Squarespace SEO: the 8 settings to get right, step by step Squarespace SEO step by step: SEO titles and descriptions, URL slugs, alt text, 301 redirects, your sitemap in Search Console, AI crawlers and llms.txt. The words hreflang EN · FR beside a terminal window Tutorial11 min read Hreflang tags: how to set up SEO for a bilingual website Hreflang tags tell Google which language version of a page to show. How to set them up on a bilingual site, check them and avoid the mistakes that break them. Map pin above a Google Business Profile card with a star rating and opening hours Tutorial12 min read Google Business Profile setup: create, verify and optimise your profile Google Business Profile setup, step by step: claim or create your profile, pass video verification, choose categories, add photos and collect genuine reviews. Map with a location pin and the label Google Maps Guide11 min read Local SEO: how to rank on Google in your town Local SEO for small businesses: how Google ranks map results, what your Business Profile, reviews and town pages do, and a 30-day plan to get found nearby. Blueprint of a web page with its title tag and H1 heading marked out Tutorial13 min read On-page SEO checklist: what to optimise on every page of your site An on-page SEO checklist for small business websites: keyword, URL, headings, copy, images, internal links, title tag, meta description and schema. The word Keywords under a search bar and its results, beside a laptop and two binders on a desk Guide10 min read Keyword research for small businesses: a simple method that works Keyword research for small business, step by step: start from your clients' words, check volumes with free tools and give each page one search it can win. The words Keyword Planner under a search bar and a list of results, beside a laptop and folders on a desk Tutorial11 min read Google Keyword Planner: how to use it for free, without running ads How to use Google Keyword Planner for free, without running ads: set up the account, find keyword ideas, read volume ranges and bids, and pick SEO targets. Google Trends chart comparing interest in several search terms over five years Tutorial10 min read How to use Google Trends for SEO and keyword research How to use Google Trends for SEO, step by step: compare the words your clients type, read the 0 to 100 scale, and spot seasons and rising searches. Google Search Console Performance report open in a browser window Tutorial12 min read How to use Google Search Console: a step-by-step guide for beginners How to use Google Search Console step by step: verify your site, submit a sitemap, read the Performance and Page indexing reports, and the new AI reports. Calendar with the label SEO to number one, for the time it takes to rank on Google Guide10 min read How long does SEO take? An honest timeline for small businesses How long does SEO take? Indexing takes days, first rankings weeks, steady enquiries four months to a year. The timeline stage by stage, with a real example.

SEO is the slow channel that keeps paying. These guides start from what clients ask on a first call (what SEO is, what it brings, how long it takes) and go down to the settings: Google Search Console, keyword research with free tools, titles and descriptions, local SEO and the mistakes that keep a good business off page one. Everything here is written for owners who want to understand or do it themselves, with the moments where it is worth handing it over.

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