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Mobile apps: app-store SEO, ads and security
How a small team gets an app found in the stores and on Google, where to spend the first advertising budget, and how to keep the app and its users' data safe.
The EU Cyber Resilience Act and your app: what has applied since September 2026, and what comes in 2027
Since 11 September 2026, the Cyber Resilience Act has made app makers report exploited flaws within 24 hours. What applies to your app and what comes in 2027.
App privacy: GDPR consent, Apple’s privacy labels and Google Play’s Data safety section
How to fill in App Store privacy labels and Google Play's Data safety form step by step, and get GDPR consent right for the SDKs inside your app.
API keys in a mobile app: why you should never ship them, and what to do instead
API key security in a mobile app: why OpenAI, Claude or Stripe secret keys must never ship inside your app, and the small server setup to use instead.
Is your AI-built app leaking data? Check your Firebase and Supabase rules
Supabase row level security and Firebase rules decide who can read your AI-built app's data. Test your app the way a stranger would, then close the gaps.
Mobile app security checklist before launch (OWASP MASVS made simple)
A mobile app security checklist for small teams, based on OWASP MASVS: secrets, server checks, tokens, TLS, SDKs and release builds to verify before launch.
Apple Ads, Google or Meta: where to spend your app’s first £1,000
Apple Ads, Google App campaigns or Meta? How to choose the best ad platform for app installs, and spend a first £1,000 without starving every algorithm.
Google App campaigns: how they work and what to budget
Google App campaigns explained: where the ads run, the three campaign types, bidding, tracking on Android and iOS, and how to set a realistic first budget.
Apple Ads (formerly Apple Search Ads): your first campaign, step by step
Apple Search Ads tutorial for 2026: set up Apple Ads Advanced, plan brand, category and discovery campaigns, choose keywords and bids, then read your results.
SEO for your app’s website: landing page, deep links and smart app banners
App landing page SEO, step by step: what to put on your app's website, SoftwareApplication markup, Universal Links, App Links and smart app banners.
Ratings and reviews: get more five-star reviews without breaking store rules
How to get more app reviews on the App Store and Google Play: the official prompts, the right moment to ask, replies to bad reviews and the fake-review rules.
App Store and Google Play listings: title, subtitle, keywords and description
How to write an app store description, plus every other App Store and Google Play listing field: 2026 limits, what to write and examples to adapt.
ASO keyword research: find the words people type in the app stores
ASO keyword research, step by step: find the words people type in the App Store and Google Play, score them and fill your listing without breaking the rules.
App Store Optimisation (ASO) for beginners: how the App Store and Google Play rank apps
App store optimization for beginners: how the App Store and Google Play rank apps, what Apple and Google document, and the first fixes worth making.A good app can still go unnoticed. These guides cover app-store optimisation (the SEO of the App Store and Google Play), the website that supports the app, Apple Ads and Google’s App campaigns, and the security and privacy work that comes before launch: API keys, database rules, privacy labels and the obligations of the EU Cyber Resilience Act.
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