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Marketing and client acquisition

Which channel to use for which goal and budget, compared honestly: ads, cold emailing, SEO, PR and word of mouth.

Start here A business owner working on a laptop beside a meeting seen through ribbed glass, with a megaphone outline and the word Leads Complete guide15 min read How to get more clients: choosing marketing channels for a small business How to get more clients as a small business: referrals, cold emailing, SEO, ads, press and social media compared on cost, speed and the quality of leads.
A bright star at the centre of orbit rings with small dots circling it, over ribbed glass, titled Focus Opinion9 min read Shiny object syndrome: master one marketing channel before the next Shiny object syndrome keeps small businesses chasing every new tool and platform. Why focus wins, and a simple method to master one channel before the next. Megaphone outline over fluted glass, with the words Magazine > 10k Guide11 min read How to get press coverage without followers: PR for small businesses How to get press coverage without followers: find the right journalist, write a short pitch, start with your local paper and know when Prowly is worth it. A hand noting figures on a printed table, beside two compared panels and the words Google vs Meta Ads Comparison11 min read Google Ads vs Facebook Ads (and LinkedIn, TikTok): which platform for your goal? Google Ads vs Facebook Ads, plus LinkedIn and TikTok: which platform fits which goal, the minimum budget on each, and how to test one without wasting money. The words Meta Ads with a megaphone outline, next to a hand writing figures in a table Guide11 min read Facebook ads mistakes: 10 ways small businesses burn their budget Facebook ads mistakes that burn a small budget: no audience research, no A/B tests, the wrong objective, no tracking. How to spot and fix each one. A woman checking figures on a laptop, next to a megaphone icon and the words LinkedIn Ads Tutorial12 min read How to advertise on LinkedIn: your first LinkedIn Ads campaign and what it costs How to advertise on LinkedIn, step by step: ad account, Insight Tag, objective, B2B targeting, budget and Lead Gen Forms, plus what LinkedIn Ads cost in 2026. The words Google Ads beside a search bar and results, next to a hand writing figures in a table Guide12 min read Google Ads for small business: the basics and the research before you spend Google Ads for small business: how the auction and Quality Score work, the research to do before spending, and the settings that keep a first budget safe. A hand writing figures on a printed table, beside the words SEO vs Google Ads and two compared panels Comparison11 min read SEO vs PPC: when to pay for Google Ads and when to invest in rankings SEO vs PPC for a small business: what each costs, how fast it brings enquiries, what lasts when you stop paying, and how I use ad data to pick SEO keywords. The words Ads vs Cold email beside two compared panels, behind ribbed glass Comparison12 min read PPC vs cold email: cost, speed and lead quality compared for B2B PPC vs cold email for B2B: what each one costs, how fast the first lead comes, which brings better leads and when to run both, with figures from my campaigns.

Marketing is noisy on purpose, and small teams lose months chasing the newest channel. These articles compare the options a small business really has, PPC against cold emailing, SEO against Google Ads, LinkedIn, Meta and TikTok ads, press coverage, referrals, with what each one costs, how fast it works and the mistakes that burn budgets.

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