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AI search: AIO and GEO for businesses

People now ask AI assistants which provider to call. How those answers are built, which sources they quote, and how to become one of them.

Start here The letters AIO / GEO under an orbit of dots circling a star, on ribbed glass Complete guide15 min read Generative engine optimisation (GEO): the complete guide for small businesses Generative engine optimisation (GEO) for small businesses: how ChatGPT, Gemini and Perplexity choose sources, what to fix first and what to ignore.
Hand holding a phone above a laptop, an orbit around a star and the words ChatGPT and Perplexity Tutorial12 min read AI visibility: check if ChatGPT, Gemini and Perplexity mention your business Check your AI visibility for free: ten prompts, a spreadsheet and a monthly test in ChatGPT, Gemini and Perplexity, then the paid trackers and what to fix. Rising traffic chart with the words GA4 and Clarity over a blurred office Tutorial11 min read How to track AI traffic in GA4, Search Console and Microsoft Clarity How to track AI traffic in GA4 step by step: the AI Assistant channel, a channel group for older data, Search Console's AI report and Clarity's AI channel. A blue shield with a tick over ribbed glass, beside the word robots.txt Tutorial12 min read Robots.txt for AI crawlers: which bots to allow and which to block Robots.txt for AI crawlers: the bots to allow so ChatGPT, Claude and Perplexity can cite you, how to refuse AI training, and three files to copy. A terminal window showing a web request answered 200 OK, beside the word llms.txt Tutorial11 min read llms.txt: what it is, who reads it and whether you need one llms.txt is a Markdown file that summarises your site for AI tools. Who really reads it in 2026, whether you need one and how to add it in ten minutes. A terminal window with a web request answered 200 OK, beside the word Schema.org Tutorial12 min read Schema markup for small businesses: what still helps in Google and AI search Schema markup in 2026: the types that still help a small business in Google, what AI search really does with them, and JSON-LD code to copy and test. A phone held over a laptop under a blueprint grid with a target, and the letters TL;DR Tutorial12 min read How to write content for AI search that assistants actually quote How to write content for AI search: answer first, define terms in one sentence, date your figures and add what only you know. With before/after rewrites. Search bar above a list of results, with the words AI Overviews Guide10 min read Google AI Overviews and AI Mode: how to get your site cited How Google picks the sites cited in AI Overviews and AI Mode, what raises your chances, how to see your impressions in Search Console and how to opt out. Search bar above a list of results, the first one highlighted, with the word ChatGPT Guide11 min read How to get your business recommended by ChatGPT and other AI assistants Get recommended by ChatGPT: what it needs to find, trust and name your business, from robots.txt and service pages to reviews, local press and monthly tests. The letters GEO and SEO facing each other, with the word vs between them Opinion9 min read GEO vs SEO: what really changes when customers ask AI instead of Google GEO vs SEO: what is genuinely new when customers ask ChatGPT or Google's AI, what is still plain SEO, and which GEO sales pitches a small business can ignore.

AIO and GEO, optimisation for AI answers, are the new layer on top of SEO. These guides explain how assistants such as ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews find, trust and quote sources, and the practical changes that make a small business easier to recommend: clear answers, structured data, mentions in the press, llms.txt and the files that let AI crawlers read your site.

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