Blog
All topics
All the blog's topics: SEO, websites, AI search, cold emailing, domains and hosting, AI and automation, tools, marketing, social media and website rescue.
15 articles
SEO guides for small businesses
SEO for small businesses, explained by someone who does it: keyword research, Google Search Console, local SEO and the fixes that bring calls, step by step.
12 articles
Websites and web design
How to get a business website that looks premium and brings in clients: process, platforms (Squarespace, WordPress, Wix, Webflow), costs and maintenance.
10 articles
AI search: AIO and GEO for businesses
How ChatGPT, Claude, Perplexity and Google AI Overviews choose the businesses they recommend, and what to change on your site so they cite you.
13 articles
Cold emailing for B2B
Cold emailing that gets replies and phone calls: legal basics in the UK and France, domains and mailboxes, Instantly set-up, lists, copy and follow-ups.
15 articles
Domains, hosting and business email
Domain names, DNS, hosting and professional email explained, with step-by-step tutorials for Spaceship, Namecheap, OVH, Hostinger, Infomaniak and Squarespace.
11 articles
AI and automation for small businesses
Practical AI for small businesses: Claude and ChatGPT for real work, AI APIs explained, and automations that stop leads from falling through the cracks.
11 articles
Tools and comparisons
Honest reviews and comparisons of the tools a small business really uses: Canva, Metricool, YouCanBookMe, Calendly, Semrush, Microsoft Clarity, Reoon.
9 articles
Marketing and client acquisition
Choosing the channels that bring clients: PPC vs cold emailing, SEO vs Google Ads, LinkedIn and Meta ads, PR, and how to avoid the shiny-object trap.
7 articles
Social media updates for small businesses
The social media changes that matter for small businesses, dated and explained: Pinterest, YouTube Shorts, Instagram, TikTok, LinkedIn, Threads and Bluesky.
5 articles
Website rescue and security
What to do when your website is hacked, down or locked by a former provider: first steps, getting your access back, backups and the security basics.
4 articles
Case studies
Real projects and what they taught: an HVAC installer ranking first on Google, architects who called instead of replying, and why a too-broad site failed.
15 articles
GDPR and privacy
GDPR for small teams in and outside the EU: cookie banners, privacy policy, legal notice, US tools, data breaches, access requests and what is changing.
14 articles
Cybersecurity for small teams
Cybersecurity for small teams without an IT department: passwords and 2FA, payment fraud, backups, Microsoft 365 and Google Workspace, incidents and NIS2.
14 articles
Mobile apps: app-store SEO, ads and security
Launching a mobile app: App Store and Google Play optimisation, Apple Ads and Google App campaigns, privacy labels, security and the EU Cyber Resilience Act.
14 articles
Funnels and newsletters
Sales funnels and newsletters for service businesses: from first visit to booked call, lead magnets, tools, consent, deliverability, metrics and tracking.
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